Hire a Broker
Unless you plan on hiring an entire sales team within the USA market to represent your brands having an experienced sales support team to help you is the smartest and most cost effective move.
Start Slowly
Who doesn’t want to hit a grand slam with a massive first sales order? Nevertheless, your own product sales should dictate the pace at which you grow. Getting your product into smaller but broader distribution may be more beneficial as new consumers get to see and experience your product in a variety of diverse communities so you can make any necessary adjustments before going big.
Be Patient
Every single retailer is different so while some will be easier to sell, others will take some time and their size makes all the work needed that much more complex so don’t get frustrated and be patient. This is a long term strategy.
Follow Through
Do what you say and say what you do! Meet all orders in a timely manner as expected by your customers and demonstrate you’re a reliable and reputable company that can be trusted.
New Items
Make sure to share new item innovation ideas and plans with your clients as you build your relationships so they can collaborate and help you as needed given all the experience and intelligence they posses. Having a long term plan in terms of innovation lets clients now you are here to stay.
Competition
Always know and be aware of all your competitors are doing in the marketplace. Having a broad understanding of the entire field you are playing is key to be informed and avoid unnecessary setbacks.
Advertise & Promote
Its crucially important that you help sell your products once in stores. Sell through’s are closely monitored and adjusted periodically to ensure shelf space is allocated properly and proportionately according to each products sales volume so once you are in the hard part really begins to get your items off the shelf and into consumers hands.