Our commitment is to never represent more than twenty five companies at any given time. Every company we represent has the option of local, regional, or national exclusivity. This means that if you decide that we will represent your brands on a national basis we will not represent another competing product and be totally dedicated to you brand only within that specific category. This is a significant difference vs those that represent 100’s or 1,000’s of brands many of which are competing products to one another. Having too many products means diminished time spent on driving your brands each and every day. One of the many benefits of hiring Savvy Palate is once you are a customer of ours you essentially lock out other competitors from hiring us to represent their brands for as long as you’re represented by Savvy Palate. Your brands are safe with us.
That depends on so many factors but don’t worry as we will help create a recommended expansion strategy for your company that will meet all your needs while allowing you to adjust and scale accordingly. New and emerging brands have the most challenges as they have to crack the market and prove themselves to retailers. Ensuring you are totally ready to present to retailers makes the difference in your brands speed to market. The geography of where we start will be discussed to make the fastest and most successful entry into the market. Contact us so we can get started on the best strategy for your brands.
At Savvy Palate we don’t believe in locking clients into any specific contractual timeline for a brand representation relationship. As our partner if we have not earned your professional vote of confidence then when you desire to end the representation of your brands within the market all you need to do is notify us in writing and allow for a reasonable transition timeline so your brand is not impacted.
Yes, of course we do! We are here to support your brand in this competitive channel industry. As a matter of fact, many of our services can be meaningful to increase your brand’s sales capabilities. We will help your manufacturing facility get FDA certified, we can act as your importer and help with distributors, marketing and public relations campaigns to get your brands in a stronger position to compete in the USA’s complicated 3 tier system. Contact us today to discuss.
Yes we can. While our primary focus is on shelf-stable packaged food and beverages products we will consider representing brands in the raw mterials, prepared food, nonfood, disposable, supplements, household cleaning products and industrial market categories under certain circumstances. If we can’t then most often we can make the proper introductions to help you on your journey so just reach and give us a call so we can learn more.
This question is clearly dependent on the readiness of the brand to enter the market and the unique selling proposition it offers to consumers. Having all certifications, manufacturing capabilities, FDA approved packaging designs, trademarks, distribution capabilities, EDI, 3PL logistic support not to mention detailed marketing and public relations plans in place to build the demand for your brand is key. Our sales team will get you in front of the key retailers and partners to have your brands be considered and introduced into the market in all the different 16 channels that brands can sometimes be a part of in the US food and beverage industry. Don’t worry. This is our area of expertise so we will help you navigate the waters so your brands arrive at their destination as quickly and adequately as possible but you should be ready at minimum for an average journey of 18-24 months for full market penetration.
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