

Food and beverage brands might find initial success selling their products online, at local farmer’s markets, or even through deals at local stores and retail outlets. When it comes to taking the leap to selling their products at chain wholesalers and larger, national retail stores, however, the market is extremely competitive
Buyers for major retailers receive hundreds of applications and letters on a daily basis, and it might seem like it’s close to impossible to even get a response from a buyer. Statistics show that new grocery store products fail at a rate of 70-80 percent.
That’s an unfortunate statistic right?
Getting the attention of larger food retail stores often requires the help of someone who has experience in the industry and a range of contacts that can help push your brand and product line. Food and beverage brokers can be hired by companies to help them take their brand to the next level.
Rather than handling sales and shipping for a food or beverage product, many business...
A food broker is an independent sales agent whose work entails negotiating and consulting...
An effective food broker should be an investment that can help your brand expand...
If you have filled out your 100th application form to be a provider to...
Hire a Broker Unless you plan on hiring an entire sales team within the...
Some brands choose to work with food distributors instead of food brokers, hoping to...
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