If you have filled out your 100th application form to be a provider to a major retailer and haven’t received a response, hiring a broker will definitely make economic sense for your brand.

The best food brokers have extensive contacts and connections with wholesalers, retailers, and other buyers within the food industry. Both production and sales are obviously important for every small food brands.

By hiring a food broker, you can essentially focus more of your time on improving the quality and efficiency of your production to meet the increased sales demand that they can bring.

They can make it much easier to manage a diverse portfolio of buyers and clients. Instead of hiring different employees to coordinate sales, manage warehouses, and ensure efficient sales operations, a food broker will often offer all of these services. One effective food broker can be much more cost-effective than having to recruit, hire, train, and maintain an entire sales team.

Furthermore, food brokers can and should also act as business advisors to your food brand. Because of their close relationships with wholesale and retail stores across the country, they can offer important feedback relating to the success of your products. They should also have important insight into local and national market trends, thus helping you fine-tune and make adjustments to your brand and product offering.