is to make impactful contributions to brands by leveraging our insights, perspectives and experiences.
is to be the preferred broker in the USA market for food & beverage companies and the Hispanic community.
is to support food and beverage companies selling products in while ensuring year over year sales growth.
In 1964 he travels to Central America expanding the meat company’s reach and scale. He also starts taking Spanish speaking lessons.
Born and raised in Nicaragua Raul Cabrales Ebanks was directing Ingenio Azucarero in his home country providing leadership for +10 year. Throughout the mid to late 70’s he helped International and Nicaraguan companies export their products.
From July 9, 1974 – November 1989 Phil opens his own company called San Juan Brokerage Co. where he represents frozen meat and other products and leads it as the President for 15 years.
It’s here where Sonia, his wife, joins the family business to support the business operations and run the accounting department.
In 1986 Raul Cabrales leaves Nicaragua with family and relocates in San Juan Puerto Rico where he manages responsibilities for import and distribution of Plastic Group PR.
It is here where JC & AC begin life long friendship based on strong family business bonds.
Starting in 1987 JC, the youngest son also begins working part time in the family organization learning delivery, logistics, warehousing and merchandising practices. It’s how JC’s passion and love for the food and beverage industry was born.
On Dec 6, 1989 Phil renames the organization to Meatco Inc and begins not only representing brands but now importing, warehousing, wholesaling and delivering meat and frozen food products.
In 1990 Raul opens his own representation, import and distribution company called International Trading Corp. During this time AC begins working in the family business to learn import and export business strategies and overall business entrepreneurship.
In 1992 JC begins his corporate career with Pepsico learning all the market experiences of the Consumer Packaged Goods industry and the FMCG category.
In 1996 AC relocates to Singapore to continue building his international career helping brands import their products into Asia and helping Asian brands get exposure all over North and South America.
In 2003 JC joins the Campbell’s Soup Co organization developing extensive sales, marketing, manufacturing and logistic knowledge of distributor networks in several new food categories including Pepperidge Farm bakery and snacks products.
In 2014 JC relocates to FL and joins the Coca-Cola Company expanding his beverage corporate knowledge and experiences with one of the largest non alcoholic brands worldwide.
Beginning in 2012 AC begins representing and exporting Mexican Tequila and other spirit brands all over the world.
From 2016-2021 Phil moves to Florida to live with JC to transition company to th US and begin his retirement while being cared for given signs of early onset Alzheimer’s.
During Phil’s last few years, JC was able to absorb all the remaining wisdom from his most admired mentor to ensure he could continue to carry the family torch for decades to come.
In 2020 the family business was re-launched and Savvy Palate was created in the U.S. to carry on the family tradition of representing food and beverage products in North America.
In 2021 Sebastian Colón, JC’s son, joins the family business to help bring focus and specialized attention to support the Spirit brands being represented in the marketplace by Savvy Palate.
The Savvy Palate team continues to carry it’s legacy helping young and emerging brands navigate the waters of the North American retail industry.
Savvy Palate provides an array of unique and individually specialized partnership services for each brand it represents in an effort to support them during every step of their market journey.
In 2022 Marco Cabrales, AC’s oldest son, joins the family business to begin learning the import, export, retail and distribution business of Savvy Palate.
Each team member possesses decades of experience
within their discipline.
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